For the fifth year in a row, the Houston Auto Show and Houston Boat Show are combined under one roof as a five-day event that showcases everything that moves—on land and water.

From engines to anchors, this epic motor show is the region’s ultimate destination to shop, compare, and experience everything from luxury yachts and fishing boats, to cars, trucks, SUVs and EVs, in one place. Promising new attractions like a Polaris off-road track, a Modern Luxury Lane and the return of Camp Jeep, the 2026 AutoBoative Show shouldn’t be missed.

One ticket grants you access to the latest in automotive and boating technology, along with fun activities for the whole family.

Dive into the action at the NRG Center from January 28th – February 1st, 2026!

Explore the Latest in

From cutting-edge electric cars to powerful trucks and luxurious sedans, this year’s Auto Show has something for everyone

New Models:

Discover top brands and models all in one place

Test Drives:

Take a test drive and experience the thrill firsthand.

Classic Cars:

Admire the beauty and craftsmanship of timeless classics that paved the way for today's vehicles.

Technology Knowledge

Engage with brand experts and learn about the latest innovations without the pressure to buy.

Expert Lead Tours

Journalists from the Texas Auto Writers Association will lead groups through vehicle options that fit their lifestyle and provide unbiased and knowledgeable information on each vehicle sector.

Discover the Thrill of

Your family can enjoy a vacation every weekend when you find the boat of your dreams!

Discover the latest innovations in boating and outdoor sports, along with must-have accessories and much more.

Vendors:

MARINE ACCESSORIES:

Shop the newest fishing gear and cutting-edge marine accessories.

DIVERSE SELECTION:

Explore everything from high-performance speedboats to top-tier fishing vessels from leading brands.

Watch a pro angler demonstrate and teach skills in our 5,000-gallon finishing tub, stocked with live fish!

5,000 GALLON FISHING TUB

All-new adventure area packed with off-road thrills and rugged performance demonstrations, ATV/UTV accessories and more.

POLARIS POWER SPORTS ZONE

Join us on Thursday, January 29, 2026 for a day of giving and community spirit! Meet Houston nonprofits, support their missions, and even donate blood with the Gulf Coast Regional Blood Center. Let’s celebrate those who keep Houston strong!